06 / Mobility
Ostra
A cheerful brand and app motion system for an e-bike sharing service.
- Client
- Ostra
- Services
- Brand refresh, App motion, Illustration, Launch film
- Year
- 2024
- Duration
- 9 weeks
The brief
An e-bike sharing service in four cities. Ostra was useful, but nobody talked about it.
The problem
The app looked like a utility and the brand had no personality beyond its green bikes.
What we did
We gave Ostra a sunny, open posture: a yellow that matches the bikes, bouncy motion in the app and a launch film made of real riders. Unlocking a bike now feels like a small celebration.
Results
01 / Ostra
+35%
weekly rides
02 / Ostra
12
motion rules in the app
03 / Ostra
4
cities, one voice
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