01 / Culture
Kaleido Festival
- Client
- Kaleido Festival
- Services
- Motion identity, Poster system, Title sequences, Social kit
- Year
- 2026
- Duration
- 10 weeks
The brief
A design festival that changes its theme every year needed an identity that could change with it, without starting from zero.
The problem
Each edition had a new look, a new agency and a new set of files. Visitors never recognised the festival from one year to the next.
What we did
We built one set of folding shapes and a motion rule for how they move. Every poster, title card and social sting is drawn from that set, so the theme can change while the festival stays recognisable.
Results
01 / Kaleido Festival
3x
more ticket pages shared
02 / Kaleido Festival
140
assets from one system
03 / Kaleido Festival
2
editions without redesign
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