02 / Fintech
Orbel
A card company that wanted to feel like a private club. Identity, card design and the website.
- Client
- Orbel
- Services
- Brand strategy, Identity, Card design, Website
- Year
- 2026
- Duration
- 12 weeks
The brief
A new payment card for people who travel for work. Orbel wanted to feel calm and exclusive, not like another fintech app.
The problem
The category is loud: neon gradients, bold promises, the same rounded app icons. Orbel had to stand apart without looking old-fashioned.
What we did
A black-first identity with one circular mark, a strict type scale and very little colour. The card, the app and the website share one grid, so every screen feels like the card in your hand.
Results
01 / Orbel
41%
more sign-ups after launch
02 / Orbel
9 wk
from brief to live site
03 / Orbel
1
grid for card, app and web
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