03 / Drinks
Nuvio
- Client
- Nuvio
- Services
- Naming, Packaging, Campaign, E-commerce
- Year
- 2025
- Duration
- 14 weeks
The brief
A low-alcohol aperitivo made in small batches. Nuvio needed a name, a bottle and a shop, all before its first summer.
The problem
Shelves are full of bright bottles with illustrated labels. A small brand gets one look from the shopper, not two.
What we did
One colour, one shape. The deep red liquid became the brand: a clear bottle, a short label, and a campaign shot against hot orange. The online shop uses the same three colours and nothing else.




Results
01 / Nuvio
18
bars stocking it in month one
02 / Nuvio
6.2%
shop conversion rate
03 / Nuvio
3
colours, nothing more
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