04 / Software
Tessel
A planning tool for creative teams. Interface, design system and the launch campaign.
- Client
- Tessel
- Services
- Product design, Design system, Launch campaign, Website
- Year
- 2025
- Duration
- 16 weeks
The brief
A planning tool for creative teams. The product was powerful, but new users gave up in the first ten minutes.
The problem
Every feature had its own screen and its own style. The website promised simplicity the product did not show.
What we did
We cut the setup from nine screens to three, built a component library with the in-house team and launched with a campaign that shows real people, not dashboards.
Results
01 / Tessel
-62%
drop-off during setup
02 / Tessel
120
components in the system
03 / Tessel
4.8
average app rating
Next project
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