01 / Brand
Brand identity
Most identity work stops at the logo. We define the rules that keep it consistent: grid, type, colour, tone and the decisions behind each one.
- Strategy and naming
- Logo and construction
- Visual systems
- Brand guidelines
Services
Four disciplines, one set of rules.
Brand identity, product design, web systems and motion. One team does all four, so nothing gets lost between them.
Brand / Product / Web / Motion
02 / Product
Product design
We design products around how they are actually used. Fewer screens, clearer controls, and a component library your team can keep building on.
- Research and flows
- Interface design
- Design systems
- Prototypes and testing
03 / Web
Web systems
Sites designed and built by the same people, so nothing gets lost between the file and the browser. Fast, accessible and easy to edit.
- Art direction
- Responsive design
- Development and CMS
- Launch and support
04 / Motion
Motion and interaction
Movement is part of the identity. We set the timing, easing and transitions once, so every animation feels like the same brand.
- Motion principles
- Logo animation
- Product interactions
- Campaign films
Process
We start with questions, not answers.
01
We learn the business, the audience and the constraints before we draw anything.
- Interviews and audit
- Goals we can measure
- A written brief
02
We decide what matters most and write it down, so every later decision has a reason.
- Positioning
- Priorities
- What success looks like
03
Two or three directions, tested against the brief, then one chosen together.
- Directions
- Pressure tests
- One clear route
04
The chosen route becomes a full system: every rule, every component, every edge case.
- Identity or interface
- Components
- Rationale for each rule
05
The same team builds what it designed, tests it on every screen and launches when it is ready.
- Development
- Testing on every screen
- Launch and handover
Questions
Asked before every project.
01How long does a typical project take?
A brand identity takes six to ten weeks. A website adds four to eight. You get a dated plan before we start.
02Do you work with startups?
Yes, if the scope is clear. Our Focus plan was made for teams launching their first product.
03Who will I actually work with?
The people on this page. We do not hand projects to juniors after the pitch.
04Can you work with our in-house team?
Often we do. We set up the system, train your designers and stay on call while they take over.
05Do you build what you design?
Yes. Design and development sit in the same room, which is why the live site matches the file.
06What do you need to give a quote?
A short call and a few lines about the goal. We reply with a fixed scope and price within three working days.
Next project
Draw the first line with us.
Every project starts with a free thirty-minute call. No pitch deck, just questions.
Book a call